— Who I help
Your go-to Website Designer
I design new websites for businesses starting from scratch, a block and a piece of code at a time. Hand-made sites by a human, written copy by a human, which look good and represent your brand properly. Most of my clients are small service based businesses around Moonee Valley and Melbourne. I also help with sites Australia-wide and internationally. If you're embarrassed to send clients to your site, or you don't even have one up - I can help you out.
— My story
A designer for businesses and tradies.
I have a background in art and illustration, with training in graphic design, and having worked as a 3D and technical artist for years. I bring that art cross tech skillset into website design, making my service a cultivated and boutique experience.
I'm accredited by the eBusiness Institute of Australia in Digital Marketing Fundamentals and Website Design and Development, so I build sites with a foundation of SEO optimisation in mind, and can help with ongoing SEO/AIO plans to boost traffic.
Having the artist eye and technical capability in one person means businesses don't have to chase down multiple different agencies to achieve their goals.
Your site has one job: making it easy for the right customers to find you and trust you enough to get in touch. I'm not interested in selling you something that wins design awards and brings in nothing. You'll know what you're getting and what it costs before we start, with no project that drags for months and no surprise costs halfway through.
I work across Flemington, Ascot Vale, Moonee Ponds, Essendon, Travancore, and beyond. A tradie in Ascot Vale needs something different from a consultant in Essendon, and I build accordingly. No account managers, or being shuffled between department agencies. It's just me, your go-to web designer.
I'm accredited by the eBusiness Institute of Australia in Digital Marketing Fundamentals and Website Design and Development, so I build sites with a foundation of SEO optimisation in mind, and can help with ongoing SEO/AIO plans to boost traffic.
Having the artist eye and technical capability in one person means businesses don't have to chase down multiple different agencies to achieve their goals.
Your site has one job: making it easy for the right customers to find you and trust you enough to get in touch. I'm not interested in selling you something that wins design awards and brings in nothing. You'll know what you're getting and what it costs before we start, with no project that drags for months and no surprise costs halfway through.
I work across Flemington, Ascot Vale, Moonee Ponds, Essendon, Travancore, and beyond. A tradie in Ascot Vale needs something different from a consultant in Essendon, and I build accordingly. No account managers, or being shuffled between department agencies. It's just me, your go-to web designer.

— What I believe
Four things I won't budge on.
01
Plain words win
Customers come to your site looking for direct answers about what you do, I take care to make sure the copy reads well.
02
Fixed prices, no surprises
You get a written quote before anything starts, and a couple of revisions for my work.
03
Built for you to run
I hand over a site you can make changes to, and I train you on delivery. This way you can make text changes and shift images as much as you like, and I'm just a message away if you get overwhelmed.
04
Local, and proud of it
I live in Moonee Valley, Flemington, and I know the businesses around me and how to make sure your business is found.
A little behind the scenes.

Built by hand
All my sites are designed from scratch and built from the ground up in WordPress. Caffeine helps.

Naomi hermans
My last name comes from my late grandpa, Dutch heritage along with a thick Aussie accent and Aus / Filipino background.

Local
Flemington is my home and the little businesses here really make the culture shine.
— Let's talk
Ready for a website that does the work?
Free 30-minute chat. We can talk about your business and how it works, I'll offer some advice and we can go from there.

